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Book Lovers and Writers Newsletter
Be Seen as the Expert by Publishing a Book
The HotHive launches its fantastic new series!
Romancing the Customer is a series of business guides by Angi Egan, one of the UK's leading retail experts.
The series focuses on the principles of an iconic business through the laser-like focus on the wants, needs and desires of a long lasting relationship with your customers.
The first book in the series, Initial Lust, is out now!
Initial Lust introduces the concept of Romancing the Customer through a focus on Visual Communication and Brand Marketing.
It is packed with fun, practical, cost-effective and successful ideas to avoid the curse of customer promiscuity!
What do romance and customer service have in common?
Customers now expect businesses to demonstrate long term commitment - this book details how.
-Lasting relationships require thought & energy. Brand fidelity requires the same.
-Inconsistency and indifference kill relationships. Many businesses have an inflated view of their service.
The principles outlined in Initial Lust shift the focus from corporate thinking and places it firmly back to where it should always have been ... on the customer.
About the Author
Within her retail career Angi has gained knowledge and experience through successful senior management positions in all aspects of the retail profession. She is rapidly becoming recognised as one of the most innovative retail specialists. Her company, PureVision UK, is based in the historic jewellery quarter in Birmingham. Angi works with businesses across the UK and internationally.
Initial Lust is now available to buy online!
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Publisher: Word4Word
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Authors:
Book Channel Author Interview with Angela Egan about her book, Romancing the Customer.
Angela Egan
Listen to the author...